Sliders UK helps with growth for East Sussex bifolding door and composite door supplier.

Dean Hague and Nigel Hoad

Since its incorporation over 6 years ago, Go Direct Hailsham Ltd has grown year on year, already becoming one of the most successful trade suppliers in the area.

Based in Hailsham, East Sussex, Go Direct supplies a full range of fenestration products to the trade, including EVO bi-folding doors and the extensive range of Ultimate composite doors. They have recently moved premises for expansion and strategically, only a few steps away to remain local to their loyal customer base. The new purpose-built unit is ten times larger than their previous premises, allowing Go Direct to expand further over the coming years, the most recent addition being a whole range of building plastics, trims, and sealants to complement their products and offer a “one-stop shop” solution for a fitters every need.

Nigel Hoad, owner of Go Direct who has 25 years of experience in the industry, goes on to explain:-

“We now have an excellent showroom for our customers to view our doors and windows at their leisure, as well as good parking, and skip facilities. We pride ourselves on keeping costs down and working with key suppliers to ensure that we can offer our customers the best prices in a volatile market, on the quickest lead times, with a backup service that is up there with the best of them.

With all of this in mind, we are only as good as our supply chain.

Sliders UK’s support in terms of lead times, logistics and value for money has been key to our success. Importantly, they listen to their customers and understand the trends in the market, allowing them to make product decisions quickly and effectively.

I had known Dean for many years through past business relationships, and as a new start-up, he believed in us and helped us grow into the business we are today”.

Dean Hague, Business Development Director adds: –

“We are regularly contacted by individuals setting up their own trade supply business, unfortunately very few are able to achieve the success that Go Direct has.

When Nigel contacted me almost 7 years ago to say that he was going alone, he had never run his own business before, but after listening to his vision and will to get there, we wanted to be involved! That decision has come to fruition, and we definitely backed a winning horse.

Go Direct is almost 300 miles from the 100,000 sq ft Sliders UK site in Lancashire, and have benefitted from our ability we have to deliver Nationwide. We have our own fleet of vehicles, and offering site deliveries for the Ultimate doors and windows where needed.

The Sliders UK product portfolio consisting of a full suite of aluminium bi-folding, sliding, residential, French doors, and windows, as well as composite doors, are all carefully selected ensuring we are offering the best products on the shortest lead times. The Ultimate door and window range! All of this coupled with our own 20+ years of manufacturing experience and vigorous quality control systems also gives our customers an edge in terms of quality.

We never sit still and have plans to enhance the Ultimate product range following feedback from our customer base. Following the recent addition of aluminium panel doors, and our imminent inclusion of a co-extruded knock-in bead to all bi-folding doors, we have some other exciting announcements coming soon.

All of this will allow us to extend our relationship with Go Direct and our other customers for many years to come”.

Sliders UK, Preston

For more information about Sliders UK and the Ultimate Door and Windows range, visit or contact us at 01772 698222 / e-mail

GoDirect Hailsham Ltd can be contacted on 01323 440530 or e-mail

You can also visit their new warehouse and showroom at the following address:-

Unit 61 The Granary Rural Business Centre

North Street



East Sussex

BN27 4DU


Established in 2002, Sliders UK has excelled in optimising performance, quality, design, functionality and durability, time after time setting the Ultimate Door Collection apart in a competitive market.

Positioned in the North West of England, Sliders UK Ltd has a 100,000 sq ft factory situated next to the M6, providing essential access that enables our national supply of residential doors.

Each door & window is fully tested before it leaves the factory, guaranteeing performance and confirming peace of mind.


Sliders (UK) Ltd
Unit 232 Oldfield Road
Walton Summit
Bamber Bridge